Trademarking your business name in Australia is a crucial step in protecting your brand identity. Without proper trademark registration, your business could be vulnerable to competitors using a similar name, logo, or slogan. Engaging an experienced Australian trademark attorney ensures that you navigate the complex trademark process correctly and safeguard your intellectual property rights. This guide provides a step-by-step breakdown of how to trademark your business name in Australia, common mistakes to avoid, and why legal representation is essential. Step 1: Understand the Importance of a Trademark A trademark is a legally recognised symbol, word, phrase, or design that distinguishes your business from competitors. Registering A Trademark provides Australia-wide exclusive rights to use your business name, preventing unauthorised use by others. It also strengthens your claim to website domains and business names registered through the Australian Securi...